These endorsement deals have gone on to show the relevance Iyanya has in today’s music scene. Apart from the occasional engagements, the pop star will begin to appear on billboards and TV commercials preaching the gospel of these brands.
Since his highly successful 2012 monster hit single ‘Kukere’, it has been one hit after another, one award after another and one endorsement contract after another for the once impoverished singer.
In the last one year and half, Iyanya has proven that he can be a hit maker disappointing the initial doubts that critics had raised about him when his 2009 debut album ‘My Story’ flopped.
Obviously Iyanya took the lesson of that album and transformed himself into one of the most sought after Nigerian artistes today placing him on the pedestal where corporate organisations would jostle to do business with him. Only three weeks ago, the pop singer closed a deal reportedly worth N35 million with mobile phone manufacturing company, SOLO Mobile. According to his publicist, Wildflower PR, the deal was iced with a brand new 2014 Prado SUV.
Earlier in May, the 27 year old singer was lucky enough to have been included in MTN’s swoop of some of the major players in the music industry, becoming one of the company’s highest paid brand ambassadors in a N40 million deal.
Zinox Technologies Limited, manufacturer of Nigeria’s first internationally certified branded computers was looking for a face to represent its brand, guess who quickly came to mind? None other than the rave of the moment, Iyanya. The Leo Stan-Ekeh owned tech-company put pen to paper, inked a deal and made Iyanya N56milion richer, and am sure the young man is sure making high goals for himself.
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